Branding Photography

 

 

The photographic identity of your business

 

 

What is branding photography?

 

Branding photography is a type of photography that aims to portray the characteristics of your company or personal brand in an individual way, trying to convey a series of aesthetic and promotional aspects so that the company can obtain a particular visual brand identity based on its characteristics, mission and vision.
Diese Art der Fotografie erfordert Planung und Koordination, damit die Ergebnisse professionell und akzeptabel sind. Der Fotograf muss wissen, wie er eine Reihe von technischen und visuellen Aspekten lösen kann, damit die Aufnahmen professionell und überzeugend sind.

With a branding photo session, you can't just sit back, click and be done. Rather, a number of aspects need to be clarified and thought through before the shoot. The goal is to create a professional image that can be used for marketing purposes, press releases, social media and other forms of small to medium scale commercial use.

 

 

Businessfotografie

 

 

Branding photography for your website

 

With branding photography you can turn your website into a business card for your company and your personality. You can show your potential customers, partners and the public who you are, how you work, what makes you different and what you want to achieve.

 

 

 

 

Branding photography for press releases

Some companies and individuals regularly create exciting content that they want to share with the press. For this, they need visual support to emphasize their relevance and personality, and to complement their content.

For press releases, it is important to attach some images that can complete the article. Therefore, images are necessary to make your press release more attractive to the media you send it to.

The type of photo depends on the subject, but if it is about a person or a personality, it is useful to have different photos and portraits that will help people identify and get to know you and connect your ideas with you.

 

Businessfotografie
Businessfotografie

 

 Branding photography for social media

Nowadays, you can't do without social networks. And every day, content needs to be more careful, more planned, and more visually appealing. If you need photos for a social media campaign to showcase your business, your people and your work, you need to determine how many posts you want to create, how often you want to post them, what you want to communicate and I can help you create the photographic visual content for that campaign.

 

 

 

 

Branding photography for a corporate brochure

 

Do you want to create an online catalog, a downloadable material for your customers, a flyer or a PDF that showcases your company, your work and your key capabilities? This type of material is like a business card for you and your company. That's why it's important to use branding photography to illustrate your ideas, context, and professionalism.

People should immediately see that you are the right person, company or partner for them. Plan and invest in your personal and corporate branding.

 

 

Branding photography: how can I show what my company is all about?

 

Think about what you want to express verbally on your website and what images would fit it. The images should show your work, your premises, your equipment, your clothes, your colors.

If you are a person who provides services, you should put yourself in the center. Show what you do and what you can offer. Your image and personality are very important so that your customers can trust you.

If you are a company, you should focus on your team. Show how the people in your company work together and grow. What makes them special, where will the photo shoot take place?

 

 

 

 

 

Branding Photography

         Freelancers

 

       

      450                  

(incl. 19% VAT)

Branding Photography

Visualization of the most important activities that reflect your business

Team photos / Group photos

Photos during work

Capture the atmosphere of the location

2 hrs photoshooting on site / in the office or in special location by arrangement

4 x photos in JPG with
Image editing 

With outdoor or office with daylight

Select your favorite pictures via a private link

Selection from about 200-300 different shots

30% in advance - 70% at the end (bank transfer)

Different outfits possible 

Business license for web, Google my Business, social media, press, flyer, newsletter, Xing, LinkedIn

Additional photos with image editing, retouching and business license 75€.

 

Branding Photography

Small companies

 

       

      750                  

(incl. 19% VAT)

Branding Photography

Visualization of the most important activities that reflect your business

Team photos / Group photos

Photos during work

Capture the atmosphere of the location

2-3 hrs photoshooting on site / in the office or in special location by arrangement

10 x photos in JPG with
Image editing 

With outdoor or office with daylight

Select your favorite pictures via a private link

Selection from about 200-300 different shots

30% in advance - 70% at the end (bank transfer)

Different outfits possible 

Business license for web, Google my Business, social media, press, flyer, newsletter, Xing, LinkedIn

Additional photos with image editing, retouching and business license 75€.

 

Branding Photography

Medium and large companies

       

     1500                  

(incl. 19% VAT)

Branding Photography

Visualization of the most important activities that reflect your business

Team photos / Group photos

Portraits Employees / CEOS

Photos during work

Capture the atmosphere of the location

4-5 hrs 2-3 hrs photoshooting on location/at your office or special location by arrangement. This service includes a Assistantswho helps me during the photoshoot.

25 x photos in JPG with
Image editing 

Outdoor or office with daylight, studio lighting

Select your favorite pictures via a private link

Selection from about 200-300 different shots

30% in advance - 70% at the end (bank transfer) Bank transfer

Different outfits possible 

Business license for web, Google my Business, social media, press, flyer, newsletter, Xing, LinkedIn

Additional photos with image editing, retouching and business license 75€.

 

 

 

Branding Photography F.A.Q - Frequently asked questions 

How are the branding photos edited?

The photos will be professionally edited, e.g. brightness, contrast, texture, flyaway hair, skin smoothing, spots or lint on clothes, color enhancement, etc. If you need any further retouching, I will do it for you for free. Each additional retouching costs 25€.

In which file format do I get the photos?

You will get a photo optimized for social networks and web and a high resolution photo in JPG format for print (300dpi). If you need the photos in a specific format, square, vertical or horizontal, let me know. das für soziale Netzwerke und web optimiert ist und ein Foto in hoher Auflösung im JPG-Format für Print (300dpi). Wenn Sie die Fotos in einem bestimmten Format benötigen, quadratisch, vertikal oder horizontal, lassen Sie es mich wissen.

How do I select the photos?

After the shoot, you will receive a private link that will allow you to select the images from the comfort of your home or workplace.

How much will it cost if I want more photos?

Each additional photo with professional editing costs 75€, including 19% VAT.

Which payment methods are accepted?

You can pay by bank transfer.

Can I use this photo for my website and business?

You get a business license to use on your website, social media channels, press releases, and small online or print catalogs.

 

 

 

 

Branding Photography

What is the selection process after the photoshooting?*

 

After the shooting, I will send you a private link that you can use to select the best photos at your leisure at home or in the office.

 

A perfect moment

 

The goal is to take a photo that makes you say, "Wow." A magic millisecond where everything is just right: the look, the face, the head position, the smile, the hair and much more.

After the final selection, I edit the photos and make them available for you to download online.

 

  

With the Pictrs-Tool for professional photographers* we can show you a first selection of photos so that you can decide on your favorite.

 

 

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Call me or write me, I will be glad to help you: Maria Rapela

Phone:  017 644 277 015

Email: info (@) mariarapelafoto (.) com

Appointment only with reservation, book now

Sie können mich zu den folgenden Zeiten anrufen, um einen Termin in

meinem Studio zu vereinbaren. Oder wir können einen Termin

zu einer anderen Zeit vereinbaren, die Ihnen passt:

Montag bis Samstag von 12:00 bis 18:00Uhr oder nach Verainbarung

 

 

Branding photography in Berlin

 

If you are a business or freelancer and don't know where to start to make your corporate image look serious, professional and attractive, you can contact me so we can evaluate together what kind of photo shoot your business needs.

The visual image of your company is as valuable as a website, a suitable design or convincing texts. The image of your company must be serious and convincing so that your potential customers can trust your work.

 

Branding photography: how to find the right images for your business

 

If you need employee photos, you can also schedule a session where you can do a photo shoot of each employee in addition to the branding photos, or maybe photos during an event you are doing with your company.

Branding photography is more than just employee photos. It's about showing your company's personality, values and vision. Whether you want to do a photo shoot for each individual employee, or you'd rather have photos of an event you organize with your team, depends on your goals and budget.

 

Branding photography: to get the best branding photography for your business, you need to clarify a few things in advance. For example:

 

What colors, design elements and aesthetics fit your corporate image?, What message do you want to convey with your photos?, What kind of photos do you need? Portraits, group photos, action photos, etc., Where do you want to take the photos? In your office, in a studio, at a special location, etc.? When do you want to take the photos? How much time do you have for it?

 

Branding photography: how much time do I have to plan a session like this?

 

 A branding photo session requires good planning and organization. I recommend you book it at least 1-2 months in advance. This may seem like a lot, but it's worth it. Because this way you can make sure that everything runs smoothly and that you end up with high quality photos that represent your company perfectly.